our journey to less… 


Making sustainable choices does not always have to be complex & difficult. We’ll prove that to you here, making this lifestyle simple, easy & accessible.


We are a proudly South African brand & it is important we build our country up & support local! An ‘eco-friendly’ product is no longer eco-friendly when it is shipped around the world.


Sustainability is at the core of all that we believe in. From natural & ethically sourced ingredients & manufacturing to packaging & transport, it is our promise to you.

How to ‘less’

Our Swops

Innovation & Change


Welcome to our Rethink Family! We are still pretty new, and here is so much ‘about us’ that we are still to figure out, but there are 3 things we know for sure:

  1. We want to make a difference.
  2. We LOVE the earth and nature. A breath of fresh air, the smell of the rain, feel the sun on your face, a warm breeze… no one and nothing else can give you those except this earth. Damn, it’s an unimaginable place.
  3. We’ve recently realised how very little we need to live a really fulfilling life and as cliche as ever. Less. Is. More….


Less in Landfills 
Shop Razors & Shaving
Showing Nature Some Extra Love
Zero Waste Adventure
1 Box to ‘Less’
The Perfect Gift


Menstrual Cups – Sizing, Using & Everything Else You Need to Know

I don't even think I need to go into the environmental impact of tampons & commercial sanitary products. But in case you need a quick overview & reminder. 1. Tampons and many commercial pads come in plastic packaging. Every. Little. Tampon. Wrapped. In....

How We Go The Extra Step For Sustainability!

Rethink Redesign is 100% zero-waste and plastic-free with all our products and in our packaging. But we always want to go the extra step and we always choose PLANET OVER PROFIT! So in addition to our amazing products and packaging being waste-free, we have also...

Safety Razors – Everything You Need To Know!

Any product that decreases waste and plastic on this planet, in my opinion, is a great one! But I studied Consumer Science and I cannot turn a blind eye to the fact that comfort, choices, competitive pricing, consumerism, etc. all play a significant role in our...

Subscribe for tips, specials & to learn with us!

* indicates required